We Deliver Results. We Deliver Revenue, Advice and Competitive Advantage.
Rockstar Group delivers result by helping you increase revenue and gain competitive advantage. If we don’t believe that we can provide a quantifiable Return on Investment then we will recommend a different group. We like to drive significant results and don’t want to simply add marginal improvements – we find that boring.
Often, revenue generation and competitive advantage are the direct result of focusing on target markets with a very specific offering, message, packaging and value proposition. Defining a specific target allows companies to build pricing, partnerships, delivery models and integration points to serve a target customer base better than the competition. As management consultants to small and mid-market companies, we are able to evaluate everything with a fresh set of experienced eyes to identify the best revenue opportunities for the company.
On occasion, competitive advantage comes through acquisition. We help larger companies – often public – identify technologies and companies that the Corporate Development team should consider for partnership or acquisition. Because we have our pulse on emerging companies, technologies and markets; we can often identify great opportunities that a Corporate Development team may not be aware of.
Driving revenue and competitive advantage for our clients is the result of our ability to do the following.
o leverage relationships
o identify target companies for acquisition
o improve selling skills
o develop profitable partnerships
o define target markets
o influence buying groups
o define your targets through a comprehensive SWOT analysis
o influence analysts
o find your niche
o understand social technologies
o help you leverage social media
o improve employee efficiencies
Our engagements are designed and delivered to generate dramatic revenue results in short order. We realize that you don’t have 6 months to wait – you may not even have 3 months. Our projects last 6-8 weeks with new opportunities happening within 2 weeks. Through our strategic and tactical skills, as well as our wide and deep relationships, we will help you drive new business immediately.
Increase revenue by leveraging our relationships and experience
We have thousands of professional relationships. The vendors with whom we partner will be able to provide significant value to some of these decision makers. When we identify mutual value, we are happy to make introductions to drive sales.
Assist Corporate Development teams
Identify technologies and companies that Corporate Development should consider for partnership or acquisition. Because we have our pulse on emerging companies, technologies and markets; we can often identify great opportunities that a Corporate Development team may not be aware of.
Improving sales close rates and shorten sales cycles
Having spent decades at all levels of sales, we have the ability to make sales teams more effective and efficient. We realize that you may have an outstanding VP of Sales and we’re happy to help that leader drive more effectiveness to the team. We are not interested in replacing anyone. We simply want to make them better. If you need an interim VP of Sales, we can help with that too.
Develop profitable partnerships
Many partnerships are a complete waste of time but the right partnership at the right time can be exactly what you need. With our experience of developing partnerships for 20 years, we get it. We know when it’s marketing fluff compared with real opportunity. Sometimes you need marketing fluff but I expect that most of you are looking for real opportunity – we can help with that.
Define target markets
You don’t have to be all things to all people – if fact, you cannot be. Trying to do that is a recipe for certain failure. We can help you identify buyers who need your product immediately. How will this impact your sales cycle and quarterly revenue?
Influence buying groups
Having sold more than $100 M in products and services we know what triggers buyers and buying groups. Sometimes it’s immediate need and other times it’s fear of being left behind. We understand the various buying motivators and can help you target the right people with the right messages at the right time.
Define your strengths through a comprehensive SWOT analysis
You don’t really want to be just another option, do you? Don’t you want to absolutely own a particular vertical, problem, role, message, story, or market? In our experience you need to focus on doing something better than anyone else. It’s not easy to identify what that is or to make the decision to focus, but it is often necessary and we can help with that.
Influencing analysts and other influencers
We have strong analyst relationships and have worked closely with them. We can help you target the right analysts with the right messages at the right time. Our companies and clients end up in the Visionary or Leader quadrants of Gartner’s Magic Quadrant and on Forrester’s Wave Report. Where do you want to end up?
Helping you create remarkable products and services
Remarkable products are those that stand out from the crowd. They are products and services that have a story tied to them – they are emotional. We can help you create remarkable products and help build the story that will spread.
Finding your niche
Yes, you should find a niche. It can be the solution to a very specific problem, a specific vertical, a target role at a certain size company, an industry event such as growth or acquisition, or a particular demographic. You need to find a niche, own it, and then grow – or fail. We can help you find your niche.
Make investor introductions
Though it’s not our core focus, we have relationships with more than 100 investors at various stages, angel through Private Equity, and can make introductions when we believe that those introductions are mutually beneficial to you and the investor.
Help you leverage social media
We know social media pretty well. We have not only founded and run social networking companies but we’re very active in all social sites for the purposes of driving revenue and customer loyalty. In as much as the use of social media helps us meet our project goals, we’ll leverage it for your benefit.
Improve employee efficiencies
Culture is huge. We get employee culture. We might even introduce some new sharing concepts and tools to make everyone more efficient and to enhance trust and performance within the organization. We’re not trying to change your company overnight, we simply will advise you in these areas when we see the potential to dramatically increase revenue as the result of implementing these ideas and tools.
Interested? Please contact us here to tell us more or have us give you a call or sign up for our newsletter here. Thanks!
