Klout sucks (as a scoring system, not as a company) for a few reasons but the primary reason that it sucks is that my score, as of writing, is 56 and Warren Buffett‘s score is 39; which is ridiculous from every viewpoint. In my view, that’s reason enough to question Klout but I’ll support my comment with additional reasons, and would love your feedback. There’s no way anyone would believe that I’m more influential than Warren Buffett on anything, ever – and if they did make that claim, I would dispute it with vigor.
Klout claims to be “The Standard of Influence”. If they revised their claim to “The Standard of Influence for people who spend lots of time on the web” then I would be OK with this. I think it’s relatively easy for Klout to correct this problem. One simple tactic that would go a long way toward correcting this problem is to pull in all the articles either written by or about Buffett to include in the calculation. With this simple effort, Buffett would skyrocket and I would plummet and this would be more representative of true influence.
Want a second reason why I think Klout sucks? My score increased by 20% over the weekend a few months back. I didn’t do anything nor did others say much about me that would have justified this huge increase in my influence. Klout didn’t make any announces with regard to an algorithm change or anything else. I emailed them to ask why this happened but they didn’t reply. Again, I’m talking about a jump, not a drop, but realized that it was ridiculous and unfounded.
Why should I even care about this? Klout didn’t do anything to me and I have met and like the guys. I care because business people are making decisions that are based on this score and it’s frankly not that important, yet. Now, I will admit that sometimes it works well, but not always.
The last reason that I’ll mention is how they pull in some of the social networks – check this out. Most “serious and influential” bloggers (whatever that means) likely use the installed version of a platform (certainly in the case of WordPress) as compared with the online version (it’s an SEO thing). Klout scores those using the online version but not the installed version such that users of the online version receive influence but the installed version users do not. Who cares? Well, if Klout is going to include a platform then they should make sure that they include the version that those who most likely have some higher influence (like Chris Brogan or Brian Clark) would tend to use. Again, not a huge deal but if people, likely mostly marketers but possibly hiring managers and others, are going to use Klout scores as a true representation then they should get this stuff right, or simply change their tag-line and claim.
Hey Jodee – perhaps you guys at PeopleBrowsr can pull in this other stuff to make Kred a more accurate representation that Klout. While you’re at it, try to include real-life stuff like events, talks, etc.
What do you guys think – I’m I full of crap? By the way, my score is apparently in the top couple percentage of all Klout scores so this isn’t from the viewpoint of sour grapes – it’s just about something that is pulling the wool over the eyes of many, and should be a conversation.
Thanks for reading, and for your comments.