I was listening to Jon Miller, Hall of Fame announcer for the SF Giants, on KNBR this morning. With the Giants in a pennant race he was talking about relief pitcher Brian Wilson’s high performance as the result of his economy of pitches. Jon was referring to the low number of pitches that Brian has been throwing in relief as compared with when he throws more than 15-20 pitches as a reliever. The point that he made was that Wilson’s performance is much greater when he throws fewer pitches. This got me thinking about the economy of actions.
For me, I like to perform fewer actions but apply these actions to something that is a bit unique to my experience and skill-set so that the actions go a long way. For example, for the small amount of management consulting work that I do, I pursue and select projects wherein I am confident that I can deliver great results 10 times faster, or more, than most people. What that means is that I do very few projects since there aren’t that many wherein I can deliver in this way. What it also means, however, is that I can charge 5-10 times more than what might be typical because I charge for results and by project deliverables, not by the hour. The actions that I perform in these projects have a great return, hence, the term “economy of actions”.
This is a formula that works very well for both parties because the client receives great results at a fair price and I get paid very well, on an hourly basis, to deliver the results. The only way that I’m able to do this is to find a niche where my experience matches the goals of a company really well. I also have to be excited about the project and they have to be excited about me. It’s this combination that can result in a great success.
Can you find a specific niche for your products or services that allow you to deliver a high return on time allocated? Set a goal of 10x faster than the competition. You will have to be super selective and won’t find as many opportunities as you may currently have, but the return on your time will be much greater and you will deliver better results. Give it some thought – I would love your feedback. If you think I can help you increase your winning percentage, please contact me here.