A friend of mine was asking what I do with the Cube Grenade that Hugh MacLeod created with me. I intentionally use “with” instead of “for” because it was a collaborative process – all Hugh’s work but he was receptive to my input and feedback. In addition to describing how I use the asset, I thought I would post as a reminder to make sure that you are making the most of the assets you have, in a way that leaves an impression that differentiates you from the noise. For me, Hugh’s work allows me to make a memory when I hand out a business card. I highly recommend having a look at Hugh’s work and think about whether he can help you differentiate or tell a story that is more easily expressed in images rather than words.
I also give Flip cameras to people whom I think can benefit from them – sometimes a client, vendor, partner or a company that I’m advising.
I love the Flip because it’s easy to carry, simple to use and dead simple to transfer and share videos. I don’t give them a standard Flip, however, my gifts are customized. I want to remind my clients that they have the ability to excite and energize their audience, like a rockstar, at every turn.
With fierce competition for attention these days, it’s really important to differentiate. Fortunately, It’s pretty easy to do something unique when you can leverage the work of great artists, great technologies and great services (Flip uses Cafe Press to print screen the image). As far as return on investment – that’s easy. Hugh’s art has paid for itself in tangible and intangible ways. It has gained me a new client (which is significant because I am limiting my client work to 6 clients this year), word of mouth and great conversations.
How can you creatively use your assets to say thank you, please or sorry? As always, I would love your ideas. If you have a thought but it’s not quite baked – post here and ask for feedback or shoot me a private note and I’ll brainstorm with you. I don’t want anything in return for this – I just love doing it – the ability to help you think it through is compensation enough for me!
Cheers.
